When Tamagotchi Ruled the 1990s

When Tamagotchi Ruled the 1990s


Toy company Bandai had already captured the imagination of kids with their Mighty Morphin Power Rangers franchise, but they had something else up their sleeve. It was Tamagotchi, a pocket-sized digital “pet” that kids needed to feed and nurture or risk learning some harsh lessons about life and premature death. Join Mental Floss Editor-in-Chief Erin McCarthy as we revisit this craze and find out how this pixelated and chirping dependent became the hottest toy of 1997.

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